Bollegraaf and Greyparrot Forge Strategic AI Partnership to Transform Global Waste Management Industry

World’s largest builder of recycling facilities teams up with AI waste analytics leader to make thousands of recycling plants more efficient in response to the growing waste crisis

Press release

LONDON, UK & APPINGEDAM, NL – 7 February, 2024 – Bollegraaf, the world’s largest builder of recycling plants, has entered into a strategic partnership with Greyparrot, a pioneer in AI waste analytics, to transform global waste management. As part of the agreement, has transferred its AI vision business to Greyparrot and will also make a cash investment in Greyparrot – for a combined total value of $12.8M, obtaining a stake in the company. It will also serve as a worldwide distributor and strategic partner for Greyparrot’s Analyzer, which currently provides 100% visibility into waste streams at recycling plants across 14 countries using AI camera systems.

The deal includes Greyparrot acquiring Bollegraaf’s vision-based computing intellectual property (IP) and esteemed AI development team. Greyparrot will also open its first office in mainland Europe in the Netherlands.

With this groundbreaking partnership, both companies aim to retrofit thousands of existing Materials Recovery Facilities (MRFs) and Plastics Recovery Facilities (PRFs) with advanced AI capabilities to significantly boost recycling rates and quantify material emissions. The collaboration will bring forth revolutionary smart recycling plants that are fully automated and agile, unlocking new value in waste streams while diverting millions of tonnes of waste away from landfills, oceans, and incinerators. In a development set to transform waste management, this marks a momentous acceleration in the global shift from a linear to a circular economy. Together, Greyparrot and Bollegraaf commit to developing further products that combine the strengths of both companies to make the vision of fully automated and intelligent sorting facilities a reality.

With over a 50% share in the global recycling plant market, providing turnkey recycling solutions, Bollegraaf is well-positioned to provide the physical infrastructure, while Greyparrot’s proven ability to embed AI waste analytics into software and hardware systems adds the essential digital layer. In 2023 alone, Greyparrot’s Analyzer helped facilities analyse more than 25 billion waste objects, characterising them into 70+ categories in real-time to reveal seven layers of data, including material type, financial value, brand, and GHG emissions.

Edmund Tenfelde, CEO of Bollegraaf Recycling Solutions

We are thrilled to make this strategic investment and partner with Greyparrot to bring waste intelligence to both upcoming recycling infrastructure deployments and existing facilities worldwide. We believe that Bollegraaf’s comprehensive knowledge of automation of recycling MRF operations, premium equipment quality, and unique engineering expertise empowered with Greyparrot AI systems represent the one-of-a-kind synergy that is destined for success.

By 2050, the world is expected to generate 3.4 billion tonnes of waste annually. With only around 5,500 facilities handling municipal solid waste currently operating worldwide, there is a critical need to build more next-generation plants and retrofit older ones with new technologies – such as AI – to speed up processing times and improve recycling rates to meet the growing tsunami of waste.

Today, only 1% of waste is monitored in facilities, and even in advanced economies, 40% of waste sorting is done by hand. AI, and the data it unlocks in real-time, will help digitise and automate systems to capture a massive amount of lost financial value. For plastic waste in the U.S. alone, lack of visibility and automation contributes to $80B-$120B being lost a year to landfills and incineration. Greyparrot’s Analyzer gives 100% visibility into waste composition to unlock a new, more intelligent level of insight about waste that Greyparrot calls waste intelligence. With automated, real-time waste monitoring and digitised systems powered by AI, the industry can tackle the issue of ‘invisible waste’ and transform a traditionally labour-intensive process. With increased data transparency, waste managers can confidently demonstrate regulatory and contractual compliance. This vital waste data on the post-consumption world will foster unprecedented collaboration across the waste value chain and those influencing it, uniting producers, waste managers and regulators to recover and reuse waste materials more sustainably.

Bollegraaf CEO Edmund and Greyparrot CEO Mikela

Mikela Druckman, CEO of Greyparrot

Getting AI waste analytics in the hands of more plant managers, more quickly, will provide the industry the data-driven insights needed to build and operate smart MRFs that unlock new value from recovered materials and decrease the environmental impact of waste. Collaboration with plant builders and other key players is critical to making this happen, and it’s a major reason why Greyparrot is hardware agnostic, making it possible to integrate our platform with all types of systems. Progress in addressing the waste crisis can
only happen if we work together and commit to systemic change driven by waste intelligence.”

About Bollegraaf

The Bollegraaf Group (bollegraaf.com) is a world-leading expert and innovator in the waste sorting and recycling sector. Bollegraaf’s reputation is based on the unique quality of equipment in terms of separation performance, robustness, and ease of maintenance. A premium quality complemented by the Bollegraaf engineering expertise delivers the best solutions to the specific challenges of each customer. Through continuous and intensive investment in innovation, Bollegraaf offers state-of-the-art recycling solutions for all types of waste streams, from household waste, paper, and plastics up to construction and demolition. Bollegraaf was founded in the Netherlands in 1961 and comprises the companies: Bollegraaf Recycling Solutions and Lubo Recycling Solutions. The company also has several subsidiaries in Europe. Van Dyk Recycling Solutions is Bollegraaf’s exclusive distributor that operates a highly successful sales office and holds a strong North American presence from its headquarters in Norwalk, U.S.
Bollegraaf’s vision is clear: There is no such thing as waste, only a pool of valuables that need to be sorted, cleaned, and prepared for re-entering a new life cycle.

Click here to see how Bollegraaf creates a world of difference with its solutions

About Greyparrot

Greyparrot (greyparrot.ai), the leader in AI waste analytics, is applying AI to globally scale recycling and save millions of tonnes of waste from landfills and incinerators. By providing deeper, more intelligent insights about waste stream composition and value, Greyparrot is helping the waste sector recover more value from waste processing lines and reduce the environmental impact of waste.
The company’s waste intelligence platform, including Greyparrot Analyzer and Greyparrot Sync (API), reveals real-time insights on over 70 waste categories across seven layers of data, including financial value, brand, and GHG emissions, captured at multiple locations across a recycling facility. In 2023, Greyparrot analysed over 25 billion waste objects helping drive efficiency to save hundreds of thousands, to millions, of dollars per facility – while diverting millions of tonnes of waste away from landfills, oceans, and incinerators. Using Greyparrot insights, recycling professionals, plant builders, packaging producers, and FMCG brands can make decisions to help them increase recycling efficiency, comply with recycling regulations, and improve recyclable packaging design.

Click here to see how Greyparrot’s AI waste analytics works (www.greyparrot.ai/how-it-works)